BENEFITTING FROM TEAM WORK
Objections to multi-staffed projects range from costs to disparate creative visions, but in reasonably populous areas such objections are sufficiently addressed through creativity, a bit of planning, and proper communication. While certain situations leave photographers with no choice but attempt the project alone, almost every photographic situation is best completed utilizing a team of professionals.
Ideally, a full project team includes at least a make-up artist, hair stylist, wardrobe stylist, art director, and technical assistants. Depending on the number of models and general complexities involved in the project, additional assistants, carpenters, and technicians may also be necessary. Traditionally, such full sets have been primarily limited to well-funded commercial projects where attention to detail and skill is requisite. However, rare is the situation where a photographer must go it alone. Make-up artists, hair stylists, designers and other creatives all need images for their own portfolios, just as does a photographer. While some minimal costs might be involved to cover consumables, working with even a modest team significantly raises the quality of the images and reduces the stress from working alone.
Photographers working with a team for the first time find that doing so requires some significant changes in how they plan and approach a photo shoot. The ultra-spontaneous concept of just showing up and hoping inspiration falls from the sky doesn't play well when multiple people are giving of their time. So, here are a few considerations toward finding success when using a creative team.
- Choose a team with a common artistic vision. This does not mean that everyone agrees on the exact method, but that there is cohesion of style, concept and artistry among the team. For example, period pieces duplicating styles from the early 1900s require specific knowledge of hair and make-up practices of the time. Choosing team members with no interest or experience in that style face greater difficulty and may not be able to produce the quality level desired.
- Work concepts that are creative and original. No one needs photos that are plain, boring, and over-done. Explore concepts that present unique but obtainable challenges for everyone on the team.
- Communicate effectively with all team members. As simple and obvious as those instructions sound, communication deficiency is probably the primary reason creative teams fail to meet the desired vision. The matter can be especially challenging for photographers who have been working alone for some time and simply don't think to tell team members of changes in a timely manner. Mind readers are rare. Talk about what you're thinking.
- Leading is good, dictating is bad. Every team needs a leader and most often that role falls to the photographer. However, good leadership gives everyone room to express their creativity and develop their ideas. Give everyone on the team plenty of room to utilize the talent they bring without unnecessary interference.
- Never assume one person on the team does things the same way as anyone else. Make-up artists use various methods and products to generate a common look. Individual hair stylists take an entirely different approach to achieving the same style. Any artistic work is best judged by the quality of the results, not the steps taken in getting there. Allow for individual styles and adjust as necessary.
- Budget sufficient time to allow everyone to complete their work without being unduly rushed. An inexperienced photographer once mentioned that, "no make-up should ever take more than fifteen minutes," thus demonstrating a tremendous ignorance in the artistry of applying make-up. A good make-up application requires anywhere from 45 to 75 minutes, depending on complexity. Complicated period hair styling can easily take an hour or more. Build that time into the schedule and set expectations accordingly.
- Avoid the temptation to nit-pick over each other's work. No one works well with someone else standing over their shoulder, picking at their work. Even more important, no one appreciates having their work criticized by someone outside the field. Photographers using a professional make-up artist for the first time should be prepared for a heavier application than is necessary for every-day wear. Experienced hair stylists may use more severe methods for the camera than they ever would on a normal client. Nit-picking is unprofessional and undermines the success of the entire team.
- Choose team members whose styles and personalities match the project. If one is working on a project whose subjects are highly religious, utilizing team members whose language and mannerisms are ribald might not be the most appropriate path to success. By contrast, if planning a project that might be potentially (or even intentionally) offensive to a given population, one does best to select team members who, ideally, hold an agreeable opinion on the topic, or at least are unaffected by the offense.
- Be respectful of everyone on the team, even when disagreeing. Differences of opinion are inevitable among creatives as it is part of one's artistic nature to be highly subjective. However, at no point is there ever any excuse for disrespect toward a team member. Diplomacy, encouragement, and quite often, compromise are required for a team to work well together. Arguments on set are always inappropriate and should be avoided at all cost. In the event of a severe disagreement, any discussion should be conducted privately, away from other team members, and in a manner that preserves the dignity and professionalism of everyone involved.
- Give credit where credit is due. Team work produces fantastic images and everyone involved deserves appropriate accolades for their involvement, no matter what their role. The person who unlocked the building is important. The person who swept up the mess afterward is important. Spread the praise generously so that everyone benefits from their effort.
Understand, building a cohesive team that works well together and consistently produces quality imaging takes time. The results from the tenth project together will inevitably be better than the first outing. Matching personalities, styles, and methods to form a common compatibility can be challenging. Acknowledging that some creative temperaments simply cannot work together is not a reflection on the professionalism or talent of anyone, but simply recognizes that we are all unique individuals. Persistence in finding the right combination of creatives inevitably pays off with a higher quality work.
For some, this discussion leads to a rather obvious question of where one might find sufficient creatives to compose a workable team. Those in more metropolitan areas have a considerable advantage here over photographers in more rural environments. Here are a few sources that may be worth checking.
- Local hair salons are an obvious place to start, especially those catering to higher-end clientele. These stylists are often eager to show off their work and may be anxious to obtain quality images, especially if they've not updated their portfolio in a while or are looking to change markets.
- Beauty schools can be a source of very eager and creative young talent desperately needing to build a portfolio. Talk with instructors about connecting with more advanced students.
- Recommendations from models and other photographers are often valuable and may bring a surprising amount of experience that has gone unnoticed.
- Online ads such as those on Craigs List can be helpful in finding niche and period-specific artists. Often these creatives do not work in a regular salon and are therefore a little more difficult to locate, but are generally very talented in their field of expertise and make valuable team members.
- Local colleges with photography studies can be a good source for eager assistants. Photographers who shoot on a fairly consistent basis may want to consider creating an internship so that the student(s) can receive credit for their time and effort.
- Artists in other media make wonderful assistants and can also add value as art directors. Having a visually creative person on the set who sees through a slightly different perspective can help catch details that might otherwise be missed.
- Local department store buyers and department managers may be a good source for wardrobe stylists. Employees of upscale stores such as Macy's and Von Mauer are likely to have knowledge of what styles are most prominent and may also be able to help secure pieces for specific projects.
- Internet databases such as One Model Place and Model Mayhem may provide some level of resource for hair and make-up artists if one's back is against the wall and other resources have failed. These profiles are best approached with caution as information presented on these sites is often less than accurate and may not represent the true quality of work. Extensive vetting may be necessary before adding someone from these sources to a critically important project.
Once one begins to experience the benefits of working with a team of talented professionals, the difference in quality becomes quite obvious and the desire to work without them wanes considerably. Having a good, solid team in place makes the photographer's work much more enjoyable as one is able to give one's attention more fully what what is happening in front of the camera without worrying about ancillary details. Having a good team on set also tends to reduce the amount of post-processing effort necessary, placing more emphasis where it belongs, in front of the camera, and less on processing tools such as Photoshop.
When creatives find a project in which all their talents can be equally displayed the results can be absolutely astonishing. Every ounce of effort put into assembling a workable team is worth the tremendous leap in quality and substance of the images. Photographers do well to fight back the urge to do everything themselves and enjoy the benefits of creative collaboration that comes from a good artistic creative team.
Labels: hair stylists, make-up artists, photographers, photography, photography assistants, quality, team, wardrobe stylists, work flow







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